Inbound Marketing Success Blog

Andy McClure

Recent Posts

Eliminate the ROI Killers in Your Marketing

Posted by Andy McClure on Aug 25, 2017 8:00:00 AM

How many times in your career as a consumer have you inquired about a product or a service only to have the provider drop the ball somewhere along the way? You fill out a web form, leave a voicemail, send an email, return a postcard -- you give a clear indication that you are in the market -- only to hear nothing, or get a simple thank you message on the website or in email that “someone” will be contacting you soon… and they don’t.

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Topics: marketing message, Maximizing Marketing ROI, Marketing Strategy & Planning, ROI, marketing strategy

Address Your Marketing Blind Spots

Posted by Andy McClure on Aug 18, 2017 11:37:00 AM

Marketing your a small business can be a sometimes frustrating - sometimes rewarding, experience. I suppose we all have some level of love-hate relationship with marketing.

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Topics: marketing plan, Maximizing Marketing ROI, Marketing Strategy & Planning, small business marketing, effective marketing practices, Measuring Results

Get Your Words To Speak Louder Than Your Actions

Posted by Andy McClure on Aug 4, 2017 12:42:00 PM

As promised here is the first of my three part marketing tune up!

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Topics: Marketing Strategy & Planning, marketing your business, effective marketing practices, marketing strategies

5 Reasons to Outsource Your Content Marketing

Posted by Andy McClure on Jun 18, 2017 6:16:55 PM

As they say, “content is king” when it comes to successful marketing in this day and age. But what a hassle it is to chase your staff around to create “content” every month! Does it feel like a fruitless effort at times? It can be extra hard because your team will often have justifiable excuses like urgent projects that directly affect clients or prospective clients.

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Topics: content marketing, Inbound marketing, marketing strategy

Essential Small Business Marketing Systems

Posted by Andy McClure on Mar 14, 2017 8:16:40 AM

It’s easy to get lost in the ocean of small business marketing systems available today. With the proliferation of SaaS (software as a service) applications over the past decade, the amount of marketing sophistication available to small business owners is exciting -- and overwhelming.

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Topics: Marketing Strategy & Planning, marketing systems, small business marketing, marketing strategy

How to Generate Endless Blog Topics

Posted by Andy McClure on Nov 22, 2016 7:37:47 PM

If you’re reading this blog, you are likely on board with the idea that creating compelling, useful content for your audience is a vital aspect of your online marketing efforts. In fact, the Content Marketing Institute reports that 88% of B2B marketers are using content marketing.

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Topics: content marketing, Inbound marketing, blogging

Inbound Marketing Leads to Inbound Communication. Is Your Business Ready?

Posted by Andy McClure on Aug 30, 2016 11:07:11 AM

It’s nine oh six Monday morning. Out of the complex, crowded buzz of internet traffic your Inbound Marketing Leads System successfully attracts a visitor.

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Topics: Inbound marketing, marketing strategy

Pros and Cons of Blogging Consistently for a Services Firm

Posted by Andy McClure on Jul 8, 2016 5:06:31 PM

For many professional services firms there is tension between two competing issues when it comes to blogging consistently:

1) “We should be blogging as often as possible to establish thought leadership and drive quality website traffic.”

And

2) “We don’t want to give away our secrets so that clients can solve their own problems without paying us.”

I often hear concerns about “giving away the store” from leaders of consulting or professional services firms. This is understandable -- after all, your expertise is what people pay for. Why on earth would you share advice for free!

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Topics: content marketing, Inbound marketing, blogging, effective marketing practices

Is Your Marketing Plan Working? 12 Questions That Will Get You the Answer.

Posted by Andy McClure on Apr 25, 2016 10:24:13 PM

 This may be about the time of year you say “hey, we don’t have a whole lot of time left to do the wonderful things we put in our 2017 Marketing Plan ” (like grow 10% or 40% or 3,000% or whatever). I mention growth because that’s a pretty common objective, right?

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Topics: business growth, client attraction strategies, customer retention, marketing plan, Marketing Strategy & Planning

The Word "Marketing" Has a Branding Problem

Posted by Andy McClure on Jan 21, 2016 12:22:22 PM

We had a conversation in our house over the weekend about mindset - how critical it is to success and happiness. (Very short version, since we all get to define what makes us feel successful or happy, we should quit beating ourselves up!).

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Topics: branding, branding problem, marketing message, Marketing Strategy & Planning

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