If you’re reading this blog, you are likely on board with the idea that creating compelling, useful content for your audience is a vital aspect of your online marketing efforts. In fact, the Content Marketing Institute reports that 88% of B2B marketers are using content marketing.
For many professional services firms there is tension between two competing issues when it comes to blogging consistently:
1) “We should be blogging as often as possible to establish thought leadership and drive quality website traffic.”
2) “We don’t want to give away our secrets so that clients can solve their own problems without paying us.”
I often hear concerns about “giving away the store” from leaders of consulting or professional services firms. This is understandable -- after all, your expertise is what people pay for. Why on earth would you share advice for free!