Inbound Marketing Success Blog

Is Your Marketing Plan Working? 12 Questions That Will Get You the Answer.

Posted by Andy McClure on Apr 25, 2016 10:24:13 PM

 This may be about the time of year you say “hey, we don’t have a whole lot of time left to do the wonderful things we put in our 2017 Marketing Plan ” (like grow 10% or 40% or 3,000% or whatever). I mention growth because that’s a pretty common objective, right?

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Topics: business growth, client attraction strategies, customer retention, marketing plan, Marketing Strategy & Planning

6 Strategies for Getting More Clients

Posted by Andy McClure on Apr 1, 2014 1:55:00 PM

For consultants, coaches and other independent professionals, the strategies for getting more clients are pretty well known. Per author and renowned business coach, C.J. Hayden, there are 6 primary strategies for us to consider:

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Topics: client attraction strategies, Generating Leads, lead generation, effective marketing practices

The 10-4-1 Rule for Social Media Success

Posted by Andy McClure on Aug 15, 2012 4:07:05 PM

For B2B marketers, social media success (as in true ROI from social media) has been a bit of a mirage. Lately, I have found myself quoting the 10-4-1 rule in conversation after conversation with frustrated B2B marketers.

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Topics: client attraction strategies, Generating Leads, lead generation, social media marketing

Marketing Strategy: Answer One Question So You Can More Easily Get Your Prospect's Attention

Posted by Andy McClure on Jul 16, 2012 1:23:26 PM

Do you ever feel like your prospects are ignoring what you have to say? Guess what... the unfortunate truth is that they are. We all are ignoring many many messages that businesses are trying to get us to notice.

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Topics: client attraction strategies, Generating Leads, lead generation, marketing strategy

Break Through Social Media Marketing Writer's Block

Posted by Andy McClure on Jun 20, 2012 2:30:46 PM

Do you ever get stuck when that reminder goes off and it's time to do something creative with your social media marketing efforts? What do you do? Do you sit there and stare at the screen or just keep postponing and postponing?

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Topics: client attraction strategies, Marketing Strategy & Planning, sales and marketing systems, social media marketing

More Help So Your Marketing Message Breaks Through the Clutter

Posted by Andy McClure on Feb 21, 2012 9:23:44 PM

I talk a lot about having an effective and compelling message as the basis of your marketing. Without it, just about every aspect of your business will be frustrating -- poor reaction to campaigns, prospects who "need to think about it," sales people who complain that leads are poor quality, price pressure, and on and on.

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Topics: client attraction strategies, Generating Leads, lead generation, Marketing Strategy & Planning, effective marketing practices

Create a Compelling Marketing Message

Posted by Andy McClure on Dec 5, 2011 7:53:53 PM

There's one change you can make that has the potential to instantly improve the effectiveness of all your marketing -- improve how relevant, targeted, and compelling a marketing message you use.  If you are a small business owner seeking more high-quality leads, this should be one of the first things you review.

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Topics: client attraction strategies, Generating Leads, lead generation, Marketing Strategy & Planning, effective marketing practices

How thinking like the “prize patrol” can generate more sales

Posted by Andy McClure on Jul 11, 2011 8:53:30 AM

You know about the Publisher’s Clearing House Prize Patrol, I imagine.  They get to go around and give out big checks to sweepstakes winners.  Kinda cheesy I know, but I want you to think about one aspect of that job – do you think the prize patrol folks ever worry about intruding on the winners?

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Topics: client attraction strategies, follow up, Generating Leads, Maximizing Marketing ROI, sales and marketing systems

Is Your Marketing Falling on Deaf Ears?

Posted by Andy McClure on May 17, 2011 2:59:05 PM

When I conduct a workshop, as I did last week, I often get a lot of nodding and discussion when I present the slide that I show here (VERY short version, we as marketers, are on the left and our target clients are on the right).  Can you relate with the frustration of feeling like your target audience, the very people your business is perfectly equipped to help, aren't interested in what you have to say?

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Topics: client attraction strategies, Generating Leads, effective marketing practices

Marketing Lessons From a Stalled Car: The Calendar Effect

Posted by Andy McClure on Apr 18, 2011 4:39:50 PM

In the last post I talked about the risks of trying to launch or fiddle with multiple marketing strategies at the same time. I personally believe this is an essential lesson to embrace, so I want to make sure I am communicating this concept well.

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Topics: client attraction strategies, Marketing Strategy & Planning, sales and marketing systems, effective marketing practices, focus

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