This may be about the time of year you say “hey, we don’t have a whole lot of time left to do the wonderful things we put in our 2017 Marketing Plan ” (like grow 10% or 40% or 3,000% or whatever). I mention growth because that’s a pretty common objective, right?
For consultants, coaches and other independent professionals, the strategies for getting more clients are pretty well known. Per author and renowned business coach, C.J. Hayden, there are 6 primary strategies for us to consider:
For B2B marketers, social media success (as in true ROI from social media) has been a bit of a mirage. Lately, I have found myself quoting the 10-4-1 rule in conversation after conversation with frustrated B2B marketers.
Do you ever feel like your prospects are ignoring what you have to say? Guess what... the unfortunate truth is that they are. We all are ignoring many many messages that businesses are trying to get us to notice.
Do you ever get stuck when that reminder goes off and it's time to do something creative with your social media marketing efforts? What do you do? Do you sit there and stare at the screen or just keep postponing and postponing?
I talk a lot about having an effective and compelling message as the basis of your marketing. Without it, just about every aspect of your business will be frustrating -- poor reaction to campaigns, prospects who "need to think about it," sales people who complain that leads are poor quality, price pressure, and on and on.
There's one change you can make that has the potential to instantly improve the effectiveness of all your marketing -- improve how relevant, targeted, and compelling a marketing message you use. If you are a small business owner seeking more high-quality leads, this should be one of the first things you review.
You know about the Publisher’s Clearing House Prize Patrol, I imagine. They get to go around and give out big checks to sweepstakes winners. Kinda cheesy I know, but I want you to think about one aspect of that job – do you think the prize patrol folks ever worry about intruding on the winners?
When I conduct a workshop, as I did last week, I often get a lot of nodding and discussion when I present the slide that I show here (VERY short version, we as marketers, are on the left and our target clients are on the right). Can you relate with the frustration of feeling like your target audience, the very people your business is perfectly equipped to help, aren't interested in what you have to say?
In the last post I talked about the risks of trying to launch or fiddle with multiple marketing strategies at the same time. I personally believe this is an essential lesson to embrace, so I want to make sure I am communicating this concept well.