Inbound Marketing Success Blog

The Paradox of Excellence, How Great Performance Can Kill Your Business

Posted by Andy McClure on Sep 29, 2015 5:22:19 AM

In response to my most recent blog Nurturing Existing Contacts - Your Marketing Iceberg? I received this very thoughtful feedback from Dave Mosby, Executive Director of the Keiretsu Forum Academy and Co-Author of  The Paradox of Excellence.  We touched on several aspects of marketing, especially the importance of nurturing your relationship with your clients between projects.  You know, that time when you're assured of a job well done, but out of site - out of mind,  the importance of keeping that relationship intact is critical. We would like to share his insight with you as he takes the time to talk about the "Paradox of Excellence."

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Topics: client retention strategies, customer service, Marketing Strategy & Planning