Inbound Marketing Success Blog

Insider Insights from Inbound 2017

Posted by Andy McClure on Oct 5, 2017 9:16:03 AM

Last week I attended Inbound 2017, THE conference for people seeking online marketing results, hosted by HubSpot in Boston. While it may be possible to:

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Topics: content marketing, Inbound marketing, blogging

5 Reasons to Outsource Your Content Marketing

Posted by Andy McClure on Jun 18, 2017 6:16:55 PM

As they say, “content is king” when it comes to successful marketing in this day and age. But what a hassle it is to chase your staff around to create “content” every month! Does it feel like a fruitless effort at times? It can be extra hard because your team will often have justifiable excuses like urgent projects that directly affect clients or prospective clients.

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Topics: content marketing, Inbound marketing, marketing strategy

How to Generate Endless Blog Topics

Posted by Andy McClure on Nov 22, 2016 7:37:47 PM

If you’re reading this blog, you are likely on board with the idea that creating compelling, useful content for your audience is a vital aspect of your online marketing efforts. In fact, the Content Marketing Institute reports that 88% of B2B marketers are using content marketing.

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Topics: content marketing, Inbound marketing, blogging

Pros and Cons of Blogging Consistently for a Services Firm

Posted by Andy McClure on Jul 8, 2016 5:06:31 PM

For many professional services firms there is tension between two competing issues when it comes to blogging consistently:

1) “We should be blogging as often as possible to establish thought leadership and drive quality website traffic.”

And

2) “We don’t want to give away our secrets so that clients can solve their own problems without paying us.”

I often hear concerns about “giving away the store” from leaders of consulting or professional services firms. This is understandable -- after all, your expertise is what people pay for. Why on earth would you share advice for free!

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Topics: content marketing, Inbound marketing, blogging, effective marketing practices

The 110 Year Old Technique To Create Irresistible Marketing Content

Posted by Andy McClure on May 24, 2015 11:08:28 AM

As they often say, the more things change the more they stay the same. In the world of marketing it may feel like nothing stays the same. The dizzying number of venues, engagement tactics, and technologies can lead a marketer to believe that, in order to create irresistible marketing content he or she has to scrap everything learned more than 6 months ago and think “outside the box.”

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Topics: content marketing, Inbound marketing, lead generation, Marketing Strategy & Planning, effective marketing practices, marketing strategy