Inbound Marketing Success Blog

Email automation for marketing and sales

Posted by Andy McClure on Jan 4, 2012 9:26:00 PM

I figured out this week that I've had a handy feature for automating sales and marketing tasks. Sometimes the most simple solution is the best one. Check out this video for a quick tutorial on an email automation eature you can use right now to make your life much easier while you increase sales!

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Topics: Converting into Clients, follow up, sales and marketing systems, sales conversion

Just Right: The Goldilocks Principle for Following Up

Posted by Andy McClure on Sep 22, 2011 7:08:56 AM

When should I follow up?  How often?  What do I say?  If you’ve ever been a business owner, in sales, or otherwise responsible for nurturing business relationships, you have grappled with this issue.  How often is “just right?”

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Topics: Converting into Clients, follow up, Generating Leads, lead generation, sales and marketing systems

Manage Email for Greater Productivity & More Sales

Posted by Andy McClure on Aug 13, 2011 3:23:14 PM

In a 1/2 day workshop I conducted earlier this year, one of the things that most intrigued the participants was how I manage my email.  Since this skill is CRITICAL for effective follow up (and therefore more sales) I decided to pull together a video and share it with you.

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Topics: Converting into Clients, follow up, sales and marketing systems, sales conversion

4 Essentials to Capturing Sales That Are "Yours to Lose"

Posted by Andy McClure on Jul 20, 2011 1:09:05 PM

In the last post we covered the first element of what it takes to capture more of the sales that you deserve – a mindset of delivering profits. Think like the prize patrol and you’ll feel a lot less self-conscious about the following up with your prospects.

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Topics: Converting into Clients, follow up, lead generation, effective marketing practices

How productive is your marketing?

Posted by Andy McClure on Feb 28, 2011 11:19:53 AM

There seem to be more options for promoting our businesses available every day, but there certainly aren’t any more hours for us to get everything accomplished J.  I struggle myself to keep it all straight, juggle priorities, and spend time, energy, and money on strategies for generating more business that I know will pay off.

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Topics: Converting into Clients, Generating Leads, Maximizing Marketing ROI, Marketing Strategy & Planning, sales and marketing systems, effective marketing practices, Measuring Results

Business Growth Workshop in Pleasant Hill

Posted by Andy McClure on Nov 10, 2010 4:30:58 PM

Had a good turnout Tuesday night at the free workshop sponsored by Contra Costa County SCORE, SBDC, and the library.  I always enjoy talking with business owners grappling with real challenges in attracting new prospects and building profitable relationships.  Here are a few pictures of  the event "Marketing: Small Tweaks Yield Big Results."

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Topics: client attraction strategies, Converting into Clients, Generating Leads, sales and marketing systems, effective marketing practices

How Often Should I Do a Newsletter?

Posted by Andy McClure on Jul 22, 2010 5:13:26 PM

One of the most common questions that I receive is "how often should I do a newsletter or other broad communication?" Of course, like any good consultant, my answer is "it depends."  Luckily, there are some logical places to start when developing your plan. Answer these few questions for yourself, and see what insight you gain:

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Topics: Converting into Clients, customer retention, follow up, Maximizing Marketing ROI, sales and marketing systems

The Last of 7 Places to Look for More Profits

Posted by Andy McClure on Apr 27, 2010 1:37:32 PM

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Topics: Converting into Clients, customer retention, generate referrals, lead generation, Maximizing Marketing ROI, Marketing Strategy & Planning

Don't Answer the "What do you do?" Question

Posted by Andy McClure on Apr 19, 2010 8:12:06 PM

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Topics: client attraction strategies, Converting into Clients, lead generation, Marketing Strategy & Planning

Master of Enrollment

Posted by Andy McClure on Apr 5, 2010 1:09:44 PM

Many of you know that I was originally an engineer and that I like to talk about that a lot (you're probably really bored of me pointing it out).  I think it just helps to explain how I think, and how I help people.  But anyway, a characteristic of an engineer is precision, exactness...  This translates into a desire for precise language for many of us.  It is said that a picture is worth a thousand words.  I agree, but I also submit that the right word says it all.

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Topics: Converting into Clients, sales conversion

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