This may be about the time of year you say “hey, we don’t have a whole lot of time left to do the wonderful things we put in our 2017 Marketing Plan ” (like grow 10% or 40% or 3,000% or whatever). I mention growth because that’s a pretty common objective, right?
One of the most common questions that I receive is "how often should I do a newsletter or other broad communication?" Of course, like any good consultant, my answer is "it depends." Luckily, there are some logical places to start when developing your plan. Answer these few questions for yourself, and see what insight you gain:
Not only can inspiring your customers to buy from you more often reward you with higher profits, it can also translate to more predictable income. Here are just a few tips for compelling your clients or customers to come back more frequently.
Often times a conversation with a business owner will start with this question - "can you help me get more leads?" The answer (of course!) is "YES," but in following my own medicine, I never respond with an answer to that question. Why? Because I know that is not the real question that they want answered. It is not the need-behind-the-need -- the true benefit they are seeking.
Social Media is an enormous and ever-changing topic. There are literally hundreds of sites from the general to the very niche. Figuring out how or why to get involved can be paralyzing. I'd like to motivate you to put social media to use, without feeling like you need to become an expert or develop an overly-complicated strategy.
We have a tradition in our family to share "highlights" over dinner. So yesterday, our first day back home after a week in Orlando, my wife and I asked our two kids to pinpoint their TOP highlights from our week there. The answer...hanging out at the hotel pool. Granted, it was pretty cool (a water slide, a beached pirate ship that they could climb on, water canons for shooting water at one another), but c'mon! I lost track of the bucks we spent to get into Magic Kingdom, Seaworld, and Animal Kingdom, and their answer is THE HOTEL POOL!
Why Give Gifts to Clients?We're all just recovering from the all-out eating fest. Now it's time to get serious. It's time to not only figure out what gifts to get friends and family this holiday season, but what to get YOUR CLIENTS too. How much to spend, where to draw the line on recipients...there is no right answer.