Inbound Marketing Success Blog

Is Your Marketing Plan Working? 12 Questions That Will Get You the Answer.

Posted by Andy McClure on Apr 25, 2016 10:24:13 PM

 This may be about the time of year you say “hey, we don’t have a whole lot of time left to do the wonderful things we put in our 2017 Marketing Plan ” (like grow 10% or 40% or 3,000% or whatever). I mention growth because that’s a pretty common objective, right?

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Topics: business growth, client attraction strategies, customer retention, marketing plan, Marketing Strategy & Planning

How Often Should I Do a Newsletter?

Posted by Andy McClure on Jul 22, 2010 5:13:26 PM

One of the most common questions that I receive is "how often should I do a newsletter or other broad communication?" Of course, like any good consultant, my answer is "it depends."  Luckily, there are some logical places to start when developing your plan. Answer these few questions for yourself, and see what insight you gain:

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Topics: Converting into Clients, customer retention, follow up, Maximizing Marketing ROI, sales and marketing systems

4 Strategies for Getting Your Customers to Buy More Often

Posted by Andy McClure on Jul 12, 2010 12:41:55 PM

Not only can inspiring your customers to buy from you more often reward you with higher profits, it can also translate to more predictable income.  Here are just a few tips for compelling your clients or customers to come back more frequently.

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Topics: customer retention, follow up, lead generation, Maximizing Marketing ROI, Marketing Strategy & Planning

The Last of 7 Places to Look for More Profits

Posted by Andy McClure on Apr 27, 2010 1:37:32 PM

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Topics: Converting into Clients, customer retention, generate referrals, lead generation, Maximizing Marketing ROI, Marketing Strategy & Planning

Maximize the Current

Posted by Andy McClure on Oct 16, 2009 3:39:37 PM

Often times a conversation with a business owner will start with this question - "can you help me get more leads?"  The answer (of course!) is "YES," but in following my own medicine, I never respond with an answer to that question.  Why?  Because I know that is not the real question that they want answered.  It is not the need-behind-the-need -- the true benefit they are seeking.

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Topics: customer retention, follow up, Maximizing Marketing ROI, Marketing Strategy & Planning, Referrals

Social Media for the Rest of Us

Posted by Andy McClure on Aug 6, 2009 9:28:04 AM

Social Media is an enormous and ever-changing topic. There are literally hundreds of sites from the general to the very niche. Figuring out how or why to get involved can be paralyzing.  I'd like to motivate you to put social media to use, without feeling like you need to become an expert or develop an overly-complicated strategy. 

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Topics: customer retention, Generating Leads, Marketing Strategy & Planning, media mix, social media

Disney's Best Attraction...The Hotel Pool

Posted by Andy McClure on Jun 29, 2009 5:30:21 PM

We have a tradition in our family to share "highlights" over dinner. So yesterday, our first day back home after a week in Orlando, my wife and I asked our two kids to pinpoint their TOP highlights from our week there. The answer...hanging out at the hotel pool. Granted, it was pretty cool (a water slide, a beached pirate ship that they could climb on, water canons for shooting water at one another), but c'mon!  I lost track of the bucks we spent to get into Magic Kingdom, Seaworld, and Animal Kingdom, and their answer is THE HOTEL POOL!

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Topics: customer experience, customer retention, Generating Leads, Marketing Strategy & Planning

Gift Well or Don't Gift at All

Posted by Andy McClure on Dec 2, 2008 7:55:54 AM

Why Give Gifts to Clients?We're all just recovering from the all-out eating fest.  Now it's time to get serious. It's time to not only figure out what gifts to get friends and family this holiday season, but what to get YOUR CLIENTS too.  How much to spend, where to draw the line on recipients...there is no right answer.

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Topics: customer retention, gifts, Maximizing Marketing ROI

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