Inbound Marketing Success Blog

Address Your Marketing Blind Spots

Posted by Andy McClure on Aug 18, 2017 11:37:00 AM

Marketing your a small business can be a sometimes frustrating - sometimes rewarding, experience. I suppose we all have some level of love-hate relationship with marketing.

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Topics: marketing plan, Maximizing Marketing ROI, Marketing Strategy & Planning, small business marketing, effective marketing practices, Measuring Results

Get Your Words To Speak Louder Than Your Actions

Posted by Andy McClure on Aug 4, 2017 12:42:00 PM

As promised here is the first of my three part marketing tune up!

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Topics: Marketing Strategy & Planning, marketing your business, effective marketing practices, marketing strategies

Pros and Cons of Blogging Consistently for a Services Firm

Posted by Andy McClure on Jul 8, 2016 5:06:31 PM

For many professional services firms there is tension between two competing issues when it comes to blogging consistently:

1) “We should be blogging as often as possible to establish thought leadership and drive quality website traffic.”

And

2) “We don’t want to give away our secrets so that clients can solve their own problems without paying us.”

I often hear concerns about “giving away the store” from leaders of consulting or professional services firms. This is understandable -- after all, your expertise is what people pay for. Why on earth would you share advice for free!

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Topics: content marketing, Inbound marketing, blogging, effective marketing practices

Marketing to People Who Are Hard to Find

Posted by Andy McClure on Jan 6, 2016 4:07:16 PM

Ever feel like your prospects are playing hard to get? You’re not crazy. Prospects are harder to reach these days -- well, at least through traditional means. Think about it. Twenty or twenty five years ago people looking to make a purchase had to interact with possible suppliers in order to do their research and make informed decisions.

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Topics: marketing, Marketing Strategy & Planning, small business marketing, effective marketing practices

Nurturing Existing Contacts - Your Marketing Iceberg?

Posted by Andy McClure on Sep 16, 2015 6:34:46 PM

I recently facilitated a roundtable discussion among small business marketing VPs and Directors. In that meeting we discussed the challenges that small businesses face (and the marketing leaders stress over) in attracting and retaining more of their ideal clients. We covered a lot of ground -- what strategies were working for each business, what aspects of their marketing needed improvement, best practices in nurturing existing contacts, and more.

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Topics: Marketing Strategy & Planning, effective marketing practices, marketing strategy

The 110 Year Old Technique To Create Irresistible Marketing Content

Posted by Andy McClure on May 24, 2015 11:08:28 AM

As they often say, the more things change the more they stay the same. In the world of marketing it may feel like nothing stays the same. The dizzying number of venues, engagement tactics, and technologies can lead a marketer to believe that, in order to create irresistible marketing content he or she has to scrap everything learned more than 6 months ago and think “outside the box.”

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Topics: content marketing, Inbound marketing, lead generation, Marketing Strategy & Planning, effective marketing practices, marketing strategy

5 Steps to a More Effective Marketing Message

Posted by Andy McClure on Apr 29, 2015 9:29:41 AM

Would you agree that using an effective marketing message is wiser than using one that is not effective? Of course! So why are so many independent professionals using a marketing message that is never going to get them good results?

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Topics: marketing message, Marketing Strategy & Planning, small business marketing, effective marketing practices, marketing strategy

How a "Tortoise Business" Would Double Revenue by the End of the Year

Posted by Andy McClure on Jan 8, 2015 10:45:39 AM

As I hinted in my previous post, wouldn't doubling your monthly revenue between now and the end of 2015 be a great accomplishment? If you decided after reading that post, that you want to be the tortoise… that you are in business for the “long haul” and see the value in moving steadily forward this year, I’ll explain the steps in this post.

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Topics: increased revenue, Maximizing Marketing ROI, Marketing Strategy & Planning, results, sales and marketing systems, small business marketing, effective marketing practices, marketing strategy

7 Reasons Your Small Business Needs A VP of Marketing

Posted by Andy McClure on Dec 4, 2014 9:08:59 AM

If yours is like most small businesses, you don’t have a dedicated VP of Marketing. That’s a luxury reserved for corporations or at least companies with 10’s of millions in revenue, right? For now you, the business owner, struggle to set aside time to think about marketing, occasionally lob an answer back to your web designer who has been begging for content from you, then wring your hands over whether or not to renew that ad campaign (tough decision because you actually have no idea if it’s working).

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Topics: Marketing Strategy & Planning, small business marketing, small business VP of Marketing, Virtual VP of Marketing, effective marketing practices, marketing strategy

Without a recipe, would you make a tasty meal?

Posted by Andy McClure on Aug 13, 2014 8:06:16 AM

Over the past few years I've gotten into making pizza at home, completely from scratch. I make the dough, cook up the toppings (well, my wife now tackles much of that part), toss and form into a nice thin crust pizza -- the whole nine yards.

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Topics: marketing message, marketing plan, Marketing Strategy & Planning, marketing your business, small business marketing, effective marketing practices, marketing strategy

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