Inbound Marketing Success Blog

Marketing Lessons From a Stalled Car: The Calendar Effect

Posted by Andy McClure on Apr 18, 2011 4:39:50 PM

In the last post I talked about the risks of trying to launch or fiddle with multiple marketing strategies at the same time. I personally believe this is an essential lesson to embrace, so I want to make sure I am communicating this concept well.

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Topics: client attraction strategies, Marketing Strategy & Planning, sales and marketing systems, effective marketing practices, focus

Marketing Lessons From a Stalled Car: The Momentum Effect

Posted by Andy McClure on Apr 11, 2011 8:43:05 AM

Do you feel a baseline of doubt – a constant level of anxiety – about your efforts to generate more business?  Do you wonder if you need to change or add to your strategies, but aren’t sure what you should be doing instead?

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Topics: Marketing Strategy & Planning, sales and marketing systems, effective marketing practices, focus

Create Your Own Luck in 2011

Posted by Andy McClure on Dec 21, 2010 4:47:23 PM

You may have heard this statement before -- "luck is when preparation meets opportunity."  Profound.  These six words offer incredible clarity about a complex question -- "how can we create luck in our businesses?" 

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Topics: goals, Marketing Strategy & Planning, vision, focus

2 Productivity Tools I Now Can't Live Without

Posted by Andy McClure on Jun 29, 2010 8:50:32 PM

We've all heard the phrase "a level playing field" applied to a variety of situations. Whether one thinks the field is indeed level, or drastically slanted in one direction or another, depends on the person and the issue at hand.

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Topics: Maximizing Marketing ROI, Marketing Strategy & Planning, sales and marketing systems, focus, Measuring Results

Work Your Plan

Posted by Andy McClure on Jan 12, 2010 12:42:19 PM

Ever heard the phrase "plan your work and work your plan?"  Well, creating your plan for the year (see my "Groundhog Day" post from December) is the "plan your work" part.  As you know having a plan and living your plan can be two very different things!  So this post is devoted to "working your plan."  Keeping it in front of you, having it guide your actions, and celebrating your successes along the way.

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Topics: marketing, Marketing Strategy & Planning, sales and marketing systems, focus

The Beauty of a One Page Plan

Posted by Andy McClure on Dec 10, 2009 6:08:53 PM

"If I had more time, I would have written a shorter letter" is a quotation from T.S. Eliot.  I agree that it is hard to boil down big ideas and concepts into brief statements.  But the process is so valuable.  Not only that, the output is exponentially more valuable the shorter it gets.

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Topics: goals, marketing, Marketing Strategy & Planning, vision, focus

A Simple But Powerful Way to Stay "On Track"

Posted by Andy McClure on Nov 30, 2009 9:22:42 PM

Isn't funny that so many powerful tools boil down to just a few simple concepts.  I am constantly reading books on business, leadership, self-improvement and the like.  At least for me, the most profound insights are the ones that make you go "duh -- why didn't I think of that?" 

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Topics: goals, Maximizing Marketing ROI, Marketing Strategy & Planning, vision, focus

Establish Your Business Vision

Posted by Andy McClure on Oct 6, 2009 7:10:42 PM

Creating a vision statement will focus your thinking and guide your decisions. Sharing it, printing it, and posting it will help you keep it at the forefront of your mind, and therefore your actions. It is important to keep in mind that a vision that leaves out your customers/clients, staff, and your own personal ambitions will quickly become just another empty statement.

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Topics: Marketing Strategy & Planning, vision, focus

Four Steps to a More Successful Business

Posted by Andy McClure on Sep 29, 2009 12:54:50 PM

The simple question I help my clients tackle is "How do I grow my business?"  That's a pretty big question though, you have to admit.  It's a big question because making a REAL change can set you on a completely different path. Don't fall into the trap of just working harder!

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Topics: goals, Marketing Strategy & Planning, vision, focus

"Champion" Mentality

Posted by Andy McClure on Jun 2, 2009 3:03:21 PM

I was privileged to attend a leadership summit here in Danville, CA over the weekend that drew about 1,500 people from Northern California and beyond.  The event was put on by a local job-seeker networking group, but went far beyond just a "hang-in-there" message for those caught in the middle of this economic crisis.

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Topics: goals, Marketing Strategy & Planning, vision, focus