Inbound Marketing Success Blog

4 Ways To Make Your Networking More Productive

Posted by Andy McClure on Jun 26, 2014 4:44:31 PM

I recently met with a colleague over coffee.  The subject of networking came up and as so often happens, this started an interesting discussion about networking, why we do it, how to gauge its effectiveness for our business, and how to make your networking more productive.

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Topics: follow up, networking, results, Networking, Referrals

Email automation for marketing and sales

Posted by Andy McClure on Jan 4, 2012 9:26:00 PM

I figured out this week that I've had a handy feature for automating sales and marketing tasks. Sometimes the most simple solution is the best one. Check out this video for a quick tutorial on an email automation eature you can use right now to make your life much easier while you increase sales!

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Topics: Converting into Clients, follow up, sales and marketing systems, sales conversion

Just Right: The Goldilocks Principle for Following Up

Posted by Andy McClure on Sep 22, 2011 7:08:56 AM

When should I follow up?  How often?  What do I say?  If you’ve ever been a business owner, in sales, or otherwise responsible for nurturing business relationships, you have grappled with this issue.  How often is “just right?”

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Topics: Converting into Clients, follow up, Generating Leads, lead generation, sales and marketing systems

Manage Email for Greater Productivity & More Sales

Posted by Andy McClure on Aug 13, 2011 3:23:14 PM

In a 1/2 day workshop I conducted earlier this year, one of the things that most intrigued the participants was how I manage my email.  Since this skill is CRITICAL for effective follow up (and therefore more sales) I decided to pull together a video and share it with you.

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Topics: Converting into Clients, follow up, sales and marketing systems, sales conversion

4 Essentials to Capturing Sales That Are "Yours to Lose"

Posted by Andy McClure on Jul 20, 2011 1:09:05 PM

In the last post we covered the first element of what it takes to capture more of the sales that you deserve – a mindset of delivering profits. Think like the prize patrol and you’ll feel a lot less self-conscious about the following up with your prospects.

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Topics: Converting into Clients, follow up, lead generation, effective marketing practices

How thinking like the “prize patrol” can generate more sales

Posted by Andy McClure on Jul 11, 2011 8:53:30 AM

You know about the Publisher’s Clearing House Prize Patrol, I imagine.  They get to go around and give out big checks to sweepstakes winners.  Kinda cheesy I know, but I want you to think about one aspect of that job – do you think the prize patrol folks ever worry about intruding on the winners?

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Topics: client attraction strategies, follow up, Generating Leads, Maximizing Marketing ROI, sales and marketing systems

How Often Should I Do a Newsletter?

Posted by Andy McClure on Jul 22, 2010 5:13:26 PM

One of the most common questions that I receive is "how often should I do a newsletter or other broad communication?" Of course, like any good consultant, my answer is "it depends."  Luckily, there are some logical places to start when developing your plan. Answer these few questions for yourself, and see what insight you gain:

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Topics: Converting into Clients, customer retention, follow up, Maximizing Marketing ROI, sales and marketing systems

4 Strategies for Getting Your Customers to Buy More Often

Posted by Andy McClure on Jul 12, 2010 12:41:55 PM

Not only can inspiring your customers to buy from you more often reward you with higher profits, it can also translate to more predictable income.  Here are just a few tips for compelling your clients or customers to come back more frequently.

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Topics: customer retention, follow up, lead generation, Maximizing Marketing ROI, Marketing Strategy & Planning

Excuse to Call

Posted by Andy McClure on Mar 16, 2010 12:43:22 PM

During my seven years of leading and managing a national sales organization, my team and I often talked about wanting an "excuse" to call on a prospect or a customer.  As a sales person one often feel like a nuisance -- like you are looking to take more than to give.  I had a flashback recently when working with one of my clients -- we needed to "tee up" situations that would allow my client's sales rep to touch base with current clients. 

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Topics: email marketing, follow up, Generating Leads, sales conversion

I'll Have to Think About It

Posted by Andy McClure on Feb 11, 2010 9:10:00 PM

If you are in sales, you have probably heard that statement more times than you would like to remember -- "I'll have to think about it."  When that phrase falls on your ears, you just go ahead and translate it to "no" in your head, don't you(?)  I know I can react that way when it happens.  But of course you feel compelled to follow up with that prospect, to at least show that you are organized and diligent.  Plus, aren't people like me always telling you that thorough follow up is essential?  Ugh, it feels like a trap at times -- damned if you do and damned if you don't.

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Topics: Converting into Clients, follow up, sales and marketing systems

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