Inbound Marketing Success Blog

Workshop: Marketing to Hard-to-Find Clients

Posted by Andy McClure on Jan 18, 2016 2:58:01 PM

Ever feel like your prospects are playing hard to get? You’re not crazy. Prospects ARE harder to reach these days. Think about it. Twenty or twenty five years ago people looking for a product or service HAD to interact with possible suppliers in order to do their research and make informed decisions.

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Topics: Generating Leads, Marketing Strategy & Planning

5 Simple Steps to Inbound Marketing Success

Posted by Andy McClure on Apr 25, 2014 2:32:32 PM

You've seen the trend - we all have.  Marketing for small business has evolved. Where traditional outbound marketing strategies such as advertising and direct mail used to be the rule, the savvy business is adopting inbound marketing strategies to engage prospective customers.  What is it and what are the steps to inbound marketing success?  Inbound marketing has interested prospects coming to you for information, and as you build a social following, you turn that following into leads.  That’s why more businesses are turning to inbound marketing for lead generation – using social media and blogs to engage, educate and ultimately have an already interested audience see the benefits of buying their product or services.

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Topics: Generating Leads, Inbound marketing, lead generation, Marketing Strategy & Planning, small business marketing, social media marketing, marketing strategy

6 Strategies for Getting More Clients

Posted by Andy McClure on Apr 1, 2014 1:55:00 PM

For consultants, coaches and other independent professionals, the strategies for getting more clients are pretty well known. Per author and renowned business coach, C.J. Hayden, there are 6 primary strategies for us to consider:

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Topics: client attraction strategies, Generating Leads, lead generation, effective marketing practices

Marketing Your Small Business By Doing What Works

Posted by Andy McClure on Mar 14, 2014 6:15:37 AM

Too much information can be just as bad as too little -- you may have heard something like that before. It's definitely the case when it comes to marketing your small business. If you're like most entrepreneurs, you receive several ideas, recommendations, and pitches every day about the latest "must-do" marketing tactic.

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Topics: Generating Leads, Marketing Strategy & Planning

Effect of Persistence on Marketing Results

Posted by Andy McClure on Sep 29, 2013 7:56:17 AM

What does “persistence” mean to you? Do you picture a salesperson who just won’t take no for an answer, the telemarketer whose number pops up on your caller ID every day for weeks on end (likely a computer doing the dialing, but you know what I mean)?

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Topics: Generating Leads, goals, Marketing Strategy & Planning, small business marketing, effective marketing practices

14 Ways to Get Referrals from Your Local Network

Posted by Andy McClure on May 20, 2013 5:37:28 PM

In most organized referral groups, we are taught about the role of reciprocity in our efforts to get referrals for our own businesses. BNI suggests we have a “Giver’s Gain” * mentality & Rick Silva of B2B Gathering often discusses it in his seminars. The idea that referring opportunities to the people in your network is what will eventually generate them in return is a very consistent and important theme among those who teach networking.

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Topics: Generating Leads, get referrals, lead generation, networking

Create an Effective Marketing Message

Posted by Andy McClure on Apr 15, 2013 8:08:13 PM

How to Create an Effective Marketing Message

...that resonates you’re your target audience. As I discuss in this video post about how to create an effective marketing message, breaking through the clutter of information presented to our ideal customers requires us to communicate in their terms, not ours. An effective marketing message is not about expertly describing our products or services. Capturing attention starts with connecting with our target prospects around the problems they face, the frustrations they have, and the desires they possess.

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Topics: Generating Leads, marketing message, Marketing Strategy & Planning, effective marketing practices, marketing strategy

The 10-4-1 Rule for Social Media Success

Posted by Andy McClure on Aug 15, 2012 4:07:05 PM

For B2B marketers, social media success (as in true ROI from social media) has been a bit of a mirage. Lately, I have found myself quoting the 10-4-1 rule in conversation after conversation with frustrated B2B marketers.

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Topics: client attraction strategies, Generating Leads, lead generation, social media marketing

Marketing Strategy: Answer One Question So You Can More Easily Get Your Prospect's Attention

Posted by Andy McClure on Jul 16, 2012 1:23:26 PM

Do you ever feel like your prospects are ignoring what you have to say? Guess what... the unfortunate truth is that they are. We all are ignoring many many messages that businesses are trying to get us to notice.

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Topics: client attraction strategies, Generating Leads, lead generation, marketing strategy

How not to introduce your company to generate leads

Posted by Andy McClure on Apr 23, 2012 12:00:19 PM

I saved a recent unsolicited email I received because it perfectly illustrated a flaw that I believe is behind almost all failed marketing attempts to generate leads.  Let's call it the "core flaw" -- talking about products and services as if that is what their prospective clients want.

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Topics: Generating Leads, lead generation, effective marketing practices

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