As they often say, the more things change the more they stay the same. In the world of marketing it may feel like nothing stays the same. The dizzying number of venues, engagement tactics, and technologies can lead a marketer to believe that, in order to create irresistible marketing content he or she has to scrap everything learned more than 6 months ago and think “outside the box.”
Making time for marketing can be challenging. Juggling client demands and the everyday needs of your business can often leave little time for marketing. When you come up with new marketing ideas it can be exciting… and when you get something accomplished, that’s cause for celebration! Before you pour yourself a victory cocktail, there is one more thing to consider.
You've seen the trend - we all have. Marketing for small business has evolved. Where traditional outbound marketing strategies such as advertising and direct mail used to be the rule, the savvy business is adopting inbound marketing strategies to engage prospective customers. What is it and what are the steps to inbound marketing success? Inbound marketing has interested prospects coming to you for information, and as you build a social following, you turn that following into leads. That’s why more businesses are turning to inbound marketing for lead generation – using social media and blogs to engage, educate and ultimately have an already interested audience see the benefits of buying their product or services.
For consultants, coaches and other independent professionals, the strategies for getting more clients are pretty well known. Per author and renowned business coach, C.J. Hayden, there are 6 primary strategies for us to consider:
Does thinking about marketing your small business raise your blood pressure a bit? Is it a subject you’d rather avoid? If you’ve got a sense of anxiety about what you are doing or feel guilty about what you are NOT doing, you are not alone. In this post I'll provide a small clue to help you manage your marketing effort in a stress-free way.
In most organized referral groups, we are taught about the role of reciprocity in our efforts to get referrals for our own businesses. BNI suggests we have a “Giver’s Gain” * mentality & Rick Silva of B2B Gathering often discusses it in his seminars. The idea that referring opportunities to the people in your network is what will eventually generate them in return is a very consistent and important theme among those who teach networking.
For B2B marketers, social media success (as in true ROI from social media) has been a bit of a mirage. Lately, I have found myself quoting the 10-4-1 rule in conversation after conversation with frustrated B2B marketers.
Do you ever feel like your prospects are ignoring what you have to say? Guess what... the unfortunate truth is that they are. We all are ignoring many many messages that businesses are trying to get us to notice.
On an almost daily basis I am reminded of what a good decision it was to base this website on Wordpress. I know there are other options out there and have an understanding that some platforms are technically superior or more scalable... However, for our purposes, Wordpress does the job and so much more.
I saved a recent unsolicited email I received because it perfectly illustrated a flaw that I believe is behind almost all failed marketing attempts to generate leads. Let's call it the "core flaw" -- talking about products and services as if that is what their prospective clients want.