Ever feel like a nuisance when you follow up with your prospects? It’s a frustrating place to be, isn’t it. You wish you had something new to say or some compelling reason for them to budge. When you don’t, it often leads to not making the call at all. If you don’t need the work, then it’s fine to leave the issue alone. If you need the business, then you are better off placing your (lame) call because there is always the chance that they fully intend to do business with you, they just need a reminder.
I have helped a number of business owners, my clients and other people I know, take a simple step to register their business with Google via their Local Business Center. It is an extremely simple process. Perhaps you have already done this. If so, I encourage you to revisit your listing to keep it up to date and full of terms that people will use when searching for your type of product or service.
The classic phrase has been stuck in my head for the past week or so -- "don't bite the hand that feeds you." In this environment where everyone is evaluating their expenses, from their personal cell-phone plan to the number of employees they have, marketing expenses invariably end up under scrutiny.