Ever feel like your prospects are playing hard to get? You’re not crazy. Prospects are harder to reach these days -- well, at least through traditional means. Think about it. Twenty or twenty five years ago people looking to make a purchase had to interact with possible suppliers in order to do their research and make informed decisions.
Making time for marketing can be challenging. Juggling client demands and the everyday needs of your business can often leave little time for marketing. When you come up with new marketing ideas it can be exciting… and when you get something accomplished, that’s cause for celebration! Before you pour yourself a victory cocktail, there is one more thing to consider.
Ever heard the phrase "plan your work and work your plan?" Well, creating your plan for the year (see my "Groundhog Day" post from December) is the "plan your work" part. As you know having a plan and living your plan can be two very different things! So this post is devoted to "working your plan." Keeping it in front of you, having it guide your actions, and celebrating your successes along the way.
"If I had more time, I would have written a shorter letter" is a quotation from T.S. Eliot. I agree that it is hard to boil down big ideas and concepts into brief statements. But the process is so valuable. Not only that, the output is exponentially more valuable the shorter it gets.