Inbound Marketing Success Blog

Address Your Marketing Blind Spots

Posted by Andy McClure on Aug 18, 2017 11:37:00 AM

Marketing your a small business can be a sometimes frustrating - sometimes rewarding, experience. I suppose we all have some level of love-hate relationship with marketing.

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Topics: marketing plan, Maximizing Marketing ROI, Marketing Strategy & Planning, small business marketing, effective marketing practices, Measuring Results

Is Your Marketing Plan Working? 12 Questions That Will Get You the Answer.

Posted by Andy McClure on Apr 25, 2016 10:24:13 PM

 This may be about the time of year you say “hey, we don’t have a whole lot of time left to do the wonderful things we put in our 2017 Marketing Plan ” (like grow 10% or 40% or 3,000% or whatever). I mention growth because that’s a pretty common objective, right?

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Topics: business growth, client attraction strategies, customer retention, marketing plan, Marketing Strategy & Planning

13 Questions to Help You Create Your Best Marketing Plan

Posted by Andy McClure on Oct 28, 2015 11:59:00 AM

I always liked this quote from Thomas Carlyle, the Scottish philosopher:

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Topics: marketing plan, Marketing Strategy & Planning, small business marketing, marketing strategies

Without a recipe, would you make a tasty meal?

Posted by Andy McClure on Aug 13, 2014 8:06:16 AM

Over the past few years I've gotten into making pizza at home, completely from scratch. I make the dough, cook up the toppings (well, my wife now tackles much of that part), toss and form into a nice thin crust pizza -- the whole nine yards.

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Topics: marketing message, marketing plan, Marketing Strategy & Planning, marketing your business, small business marketing, effective marketing practices, marketing strategy