Inbound Marketing Success Blog

Eliminate the ROI Killers in Your Marketing

Posted by Andy McClure on Aug 25, 2017 8:00:00 AM

How many times in your career as a consumer have you inquired about a product or a service only to have the provider drop the ball somewhere along the way? You fill out a web form, leave a voicemail, send an email, return a postcard -- you give a clear indication that you are in the market -- only to hear nothing, or get a simple thank you message on the website or in email that “someone” will be contacting you soon… and they don’t.

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Topics: marketing message, Maximizing Marketing ROI, Marketing Strategy & Planning, ROI, marketing strategy

Address Your Marketing Blind Spots

Posted by Andy McClure on Aug 18, 2017 11:37:00 AM

Marketing your a small business can be a sometimes frustrating - sometimes rewarding, experience. I suppose we all have some level of love-hate relationship with marketing.

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Topics: marketing plan, Maximizing Marketing ROI, Marketing Strategy & Planning, small business marketing, effective marketing practices, Measuring Results

How a "Tortoise Business" Would Double Revenue by the End of the Year

Posted by Andy McClure on Jan 8, 2015 10:45:39 AM

As I hinted in my previous post, wouldn't doubling your monthly revenue between now and the end of 2015 be a great accomplishment? If you decided after reading that post, that you want to be the tortoise… that you are in business for the “long haul” and see the value in moving steadily forward this year, I’ll explain the steps in this post.

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Topics: increased revenue, Maximizing Marketing ROI, Marketing Strategy & Planning, results, sales and marketing systems, small business marketing, effective marketing practices, marketing strategy

Marketing Automation for Small Business

Posted by Andy McClure on Aug 20, 2012 12:19:46 PM

Since you're reading this, perhaps you have already been curious about "marketing automation" for your small business. I'm somewhat of an automation and systematization geek, so I figured I didn't have much to learn by attending the Infusionsoft "Small Business Success Tour" event in San Francisco last week.

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Topics: marketing automation, Maximizing Marketing ROI, sales and marketing systems, effective marketing practices

San Ramon Marketing Workshop | Get Your Marketing to Work Harder for You

Posted by Andy McClure on Jul 19, 2012 3:38:34 PM

I had the chance to talk with a group of quality professionals this morning -- members of the San Ramon Chamber Business Referral Network. I always enjoy sharing strategies with business owners and leaders.

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Topics: Maximizing Marketing ROI, Marketing Strategy & Planning

How thinking like the “prize patrol” can generate more sales

Posted by Andy McClure on Jul 11, 2011 8:53:30 AM

You know about the Publisher’s Clearing House Prize Patrol, I imagine.  They get to go around and give out big checks to sweepstakes winners.  Kinda cheesy I know, but I want you to think about one aspect of that job – do you think the prize patrol folks ever worry about intruding on the winners?

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Topics: client attraction strategies, follow up, Generating Leads, Maximizing Marketing ROI, sales and marketing systems

How productive is your marketing?

Posted by Andy McClure on Feb 28, 2011 11:19:53 AM

There seem to be more options for promoting our businesses available every day, but there certainly aren’t any more hours for us to get everything accomplished J.  I struggle myself to keep it all straight, juggle priorities, and spend time, energy, and money on strategies for generating more business that I know will pay off.

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Topics: Converting into Clients, Generating Leads, Maximizing Marketing ROI, Marketing Strategy & Planning, sales and marketing systems, effective marketing practices, Measuring Results

Generate More Leads Without Spending a Dime

Posted by Andy McClure on Aug 24, 2010 2:39:02 PM

Often it is easy to assume that getting more of something requires spending more money. Luckily, that is not always true. When working with a company that would like to generate more leads, I start by reviewing what they are already doing. In almost every case, there are a number of improvements we can make without spending a penny more.

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Topics: client attraction strategies, Generating Leads, lead generation, Maximizing Marketing ROI, effective marketing practices

How Often Should I Do a Newsletter?

Posted by Andy McClure on Jul 22, 2010 5:13:26 PM

One of the most common questions that I receive is "how often should I do a newsletter or other broad communication?" Of course, like any good consultant, my answer is "it depends."  Luckily, there are some logical places to start when developing your plan. Answer these few questions for yourself, and see what insight you gain:

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Topics: Converting into Clients, customer retention, follow up, Maximizing Marketing ROI, sales and marketing systems

4 Strategies for Getting Your Customers to Buy More Often

Posted by Andy McClure on Jul 12, 2010 12:41:55 PM

Not only can inspiring your customers to buy from you more often reward you with higher profits, it can also translate to more predictable income.  Here are just a few tips for compelling your clients or customers to come back more frequently.

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Topics: customer retention, follow up, lead generation, Maximizing Marketing ROI, Marketing Strategy & Planning

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