Inbound Marketing Success Blog

Get Your Words To Speak Louder Than Your Actions

Posted by Andy McClure on Aug 4, 2017 12:42:00 PM

As promised here is the first of my three part marketing tune up!

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Topics: Marketing Strategy & Planning, marketing your business, effective marketing practices, marketing strategies

13 Questions to Help You Create Your Best Marketing Plan

Posted by Andy McClure on Oct 28, 2015 11:59:00 AM

I always liked this quote from Thomas Carlyle, the Scottish philosopher:

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Topics: marketing plan, Marketing Strategy & Planning, small business marketing, marketing strategies

The Rule of the "Six Ones" - an Important Step Along the Path to Doubling Revenue in a Year

Posted by Andy McClure on Feb 3, 2015 6:58:01 PM

One thing is for sure - there are a whole lot more ways to market our businesses than there used to be. That's exciting, but also overwhelming. 

Do you ever feel the constant pressure to be doing more things than you already are? Do you believe that what stands between you and getting more clients and revenue is the money and/or time to get more marketing strategies underway?

Well, that's the hare talking. Whispering in your ear. Trying to convince you that dropping the (50% completed and 25% effective) marketing strategy you've been working on to try some new (hard, untested, time-consuming) approach to getting more clients is a great idea.

And when that proves to be less fruitful than you hoped, guess what the hare is going to whisper to you again? That's right - "Ooh, look over there! Did you see what that company/firm/person is doing? If we want more leads and clients we have to do THAT!"

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Topics: Marketing Strategy & Planning, marketing your business, small business marketing, marketing strategies