How many times in your career as a consumer have you inquired about a product or a service only to have the provider drop the ball somewhere along the way? You fill out a web form, leave a voicemail, send an email, return a postcard -- you give a clear indication that you are in the market -- only to hear nothing, or get a simple thank you message on the website or in email that “someone” will be contacting you soon… and they don’t.
As they say, “content is king” when it comes to successful marketing in this day and age. But what a hassle it is to chase your staff around to create “content” every month! Does it feel like a fruitless effort at times? It can be extra hard because your team will often have justifiable excuses like urgent projects that directly affect clients or prospective clients.
It’s easy to get lost in the ocean of small business marketing systems available today. With the proliferation of SaaS (software as a service) applications over the past decade, the amount of marketing sophistication available to small business owners is exciting -- and overwhelming.
It’s nine oh six Monday morning. Out of the complex, crowded buzz of internet traffic your Inbound Marketing Leads System successfully attracts a visitor.
I recently facilitated a roundtable discussion among small business marketing VPs and Directors. In that meeting we discussed the challenges that small businesses face (and the marketing leaders stress over) in attracting and retaining more of their ideal clients. We covered a lot of ground -- what strategies were working for each business, what aspects of their marketing needed improvement, best practices in nurturing existing contacts, and more.
As they often say, the more things change the more they stay the same. In the world of marketing it may feel like nothing stays the same. The dizzying number of venues, engagement tactics, and technologies can lead a marketer to believe that, in order to create irresistible marketing content he or she has to scrap everything learned more than 6 months ago and think “outside the box.”
Would you agree that using an effective marketing message is wiser than using one that is not effective? Of course! So why are so many independent professionals using a marketing message that is never going to get them good results?
As I hinted in my previous post, wouldn't doubling your monthly revenue between now and the end of 2015 be a great accomplishment? If you decided after reading that post, that you want to be the tortoise… that you are in business for the “long haul” and see the value in moving steadily forward this year, I’ll explain the steps in this post.
You are probably familiar with the classic story of the tortoise and the hare. While the hare is clearly the faster of the two, it is the tortoise who wins the race because of its slow and steady progress. The hare’s lack of focus and erratic efforts lead to its downfall. In business, do you often feel like you are the hare, chasing ideas, implementing new things only to backtrack and try something else? At times do you feel unsure about what to do next?
If yours is like most small businesses, you don’t have a dedicated VP of Marketing. That’s a luxury reserved for corporations or at least companies with 10’s of millions in revenue, right? For now you, the business owner, struggle to set aside time to think about marketing, occasionally lob an answer back to your web designer who has been begging for content from you, then wring your hands over whether or not to renew that ad campaign (tough decision because you actually have no idea if it’s working).