How many times in your career as a consumer have you inquired about a product or a service only to have the provider drop the ball somewhere along the way? You fill out a web form, leave a voicemail, send an email, return a postcard -- you give a clear indication that you are in the market -- only to hear nothing, or get a simple thank you message on the website or in email that “someone” will be contacting you soon… and they don’t.
Marketing your a small business can be a sometimes frustrating - sometimes rewarding, experience. I suppose we all have some level of love-hate relationship with marketing.
As promised here is the first of my three part marketing tune up!
It’s easy to get lost in the ocean of small business marketing systems available today. With the proliferation of SaaS (software as a service) applications over the past decade, the amount of marketing sophistication available to small business owners is exciting -- and overwhelming.
This may be about the time of year you say “hey, we don’t have a whole lot of time left to do the wonderful things we put in our 2017 Marketing Plan ” (like grow 10% or 40% or 3,000% or whatever). I mention growth because that’s a pretty common objective, right?
We had a conversation in our house over the weekend about mindset - how critical it is to success and happiness. (Very short version, since we all get to define what makes us feel successful or happy, we should quit beating ourselves up!).
Ever feel like your prospects are playing hard to get? You’re not crazy. Prospects ARE harder to reach these days. Think about it. Twenty or twenty five years ago people looking for a product or service HAD to interact with possible suppliers in order to do their research and make informed decisions.
Ever feel like your prospects are playing hard to get? You’re not crazy. Prospects are harder to reach these days -- well, at least through traditional means. Think about it. Twenty or twenty five years ago people looking to make a purchase had to interact with possible suppliers in order to do their research and make informed decisions.
I always liked this quote from Thomas Carlyle, the Scottish philosopher:
In response to my most recent blog Nurturing Existing Contacts - Your Marketing Iceberg? I received this very thoughtful feedback from Dave Mosby, Executive Director of the Keiretsu Forum Academy and Co-Author of The Paradox of Excellence. We touched on several aspects of marketing, especially the importance of nurturing your relationship with your clients between projects. You know, that time when you're assured of a job well done, but out of site - out of mind, the importance of keeping that relationship intact is critical. We would like to share his insight with you as he takes the time to talk about the "Paradox of Excellence."