As promised here is the first of my three part marketing tune up!
Often enough we gain perfect clarity about an important business move JUST when it’s too late to do something about it. I’ve done this several times in my entrepreneurial adventure. For example, after successfully ramping up my new business, I got complacent and began to assume that my clients could see the same future as me -- a long relationship of ongoing engagement and mutual growth.
If you have ever been frustrated by the process of marketing your own business, you are certainly not alone. I regularly hear from clients and other business professionals things like:
One thing is for sure - there are a whole lot more ways to market our businesses than there used to be. That's exciting, but also overwhelming.
Do you ever feel the constant pressure to be doing more things than you already are? Do you believe that what stands between you and getting more clients and revenue is the money and/or time to get more marketing strategies underway?
Well, that's the hare talking. Whispering in your ear. Trying to convince you that dropping the (50% completed and 25% effective) marketing strategy you've been working on to try some new (hard, untested, time-consuming) approach to getting more clients is a great idea.
And when that proves to be less fruitful than you hoped, guess what the hare is going to whisper to you again? That's right - "Ooh, look over there! Did you see what that company/firm/person is doing? If we want more leads and clients we have to do THAT!"
Over the past few years I've gotten into making pizza at home, completely from scratch. I make the dough, cook up the toppings (well, my wife now tackles much of that part), toss and form into a nice thin crust pizza -- the whole nine yards.