Inbound Marketing Success Blog

Most Important Online Marketing Metrics to Track

Posted by Andy McClure on Oct 9, 2017 11:41:09 AM

One of the biggest advantage of online marketing compared to print and other traditional marketing platforms is the ability to track a wealth of details on the success of your campaigns. By tracking the right metrics within your digital marketing program, you can identify the strategies and content pieces that work best while continuing to optimize your processes based on that information.

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Topics: Inbound marketing, Measuring Results, landing page conversion, online marketing,

Address Your Marketing Blind Spots

Posted by Andy McClure on Aug 18, 2017 11:37:00 AM

Marketing your a small business can be a sometimes frustrating - sometimes rewarding, experience. I suppose we all have some level of love-hate relationship with marketing.

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Topics: marketing plan, Maximizing Marketing ROI, Marketing Strategy & Planning, small business marketing, effective marketing practices, Measuring Results

Manage Your Marketing so it Doesn’t Stress You Out

Posted by Andy McClure on Aug 27, 2013 3:21:03 PM

Does thinking about marketing your small business raise your blood pressure a bit? Is it a subject you’d rather avoid? If you’ve got a sense of anxiety about what you are doing or feel guilty about what you are NOT doing, you are not alone. In this post I'll provide a small clue to help you manage your marketing effort in a stress-free way.

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Topics: lead generation, Marketing Strategy & Planning, sales and marketing systems, effective marketing practices, Measuring Results

How productive is your marketing?

Posted by Andy McClure on Feb 28, 2011 11:19:53 AM

There seem to be more options for promoting our businesses available every day, but there certainly aren’t any more hours for us to get everything accomplished J.  I struggle myself to keep it all straight, juggle priorities, and spend time, energy, and money on strategies for generating more business that I know will pay off.

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Topics: Converting into Clients, Generating Leads, Maximizing Marketing ROI, Marketing Strategy & Planning, sales and marketing systems, effective marketing practices, Measuring Results

2 Productivity Tools I Now Can't Live Without

Posted by Andy McClure on Jun 29, 2010 8:50:32 PM

We've all heard the phrase "a level playing field" applied to a variety of situations. Whether one thinks the field is indeed level, or drastically slanted in one direction or another, depends on the person and the issue at hand.

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Topics: Maximizing Marketing ROI, Marketing Strategy & Planning, sales and marketing systems, focus, Measuring Results

Which Hand to Avoid Biting?

Posted by Andy McClure on Jan 13, 2009 8:53:40 AM

The classic phrase has been stuck in my head for the past week or so -- "don't bite the hand that feeds you." In this environment where everyone is evaluating their expenses, from their personal cell-phone plan to the number of employees they have, marketing expenses invariably end up under scrutiny.

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Topics: lead tracking, Maximizing Marketing ROI, Marketing Strategy & Planning, media mix, Measuring Results

Movies, Politics, & Business

Posted by Andy McClure on Nov 11, 2008 8:31:16 AM

I have always been enamored with the movies...not so much with the creative aspect, but with the business model.  Look at the credits.  Hundreds of people assembled for a few months (sometimes for a few years) in a sizable organization...all to produce a single end product.  A massive "corporation" of sorts assembled to produce the product, then disassembled, its members to scatter and find their way into other undertakings of similar form.  Fascinating! 
 
In this political season, I just realized that political campaigns are very similar...massive teams assembled with a singular goal, then disassembled once election day passes.  There is something to be learned from this dynamic.

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Topics: entrepreneur, Maximizing Marketing ROI, Marketing Strategy & Planning, milestones, results, Measuring Results