Marketing your a small business can be a sometimes frustrating - sometimes rewarding, experience. I suppose we all have some level of love-hate relationship with marketing.
Does thinking about marketing your small business raise your blood pressure a bit? Is it a subject you’d rather avoid? If you’ve got a sense of anxiety about what you are doing or feel guilty about what you are NOT doing, you are not alone. In this post I'll provide a small clue to help you manage your marketing effort in a stress-free way.
There seem to be more options for promoting our businesses available every day, but there certainly aren’t any more hours for us to get everything accomplished J. I struggle myself to keep it all straight, juggle priorities, and spend time, energy, and money on strategies for generating more business that I know will pay off.
We've all heard the phrase "a level playing field" applied to a variety of situations. Whether one thinks the field is indeed level, or drastically slanted in one direction or another, depends on the person and the issue at hand.
The classic phrase has been stuck in my head for the past week or so -- "don't bite the hand that feeds you." In this environment where everyone is evaluating their expenses, from their personal cell-phone plan to the number of employees they have, marketing expenses invariably end up under scrutiny.
I have always been enamored with the movies...not so much with the creative aspect, but with the business model. Look at the credits. Hundreds of people assembled for a few months (sometimes for a few years) in a sizable organization...all to produce a single end product. A massive "corporation" of sorts assembled to produce the product, then disassembled, its members to scatter and find their way into other undertakings of similar form. Fascinating!
In this political season, I just realized that political campaigns are very similar...massive teams assembled with a singular goal, then disassembled once election day passes. There is something to be learned from this dynamic.