I recently met with a colleague over coffee. The subject of networking came up and as so often happens, this started an interesting discussion about networking, why we do it, how to gauge its effectiveness for our business, and how to make your networking more productive.
In most organized referral groups, we are taught about the role of reciprocity in our efforts to get referrals for our own businesses. BNI suggests we have a “Giver’s Gain” * mentality & Rick Silva of B2B Gathering often discusses it in his seminars. The idea that referring opportunities to the people in your network is what will eventually generate them in return is a very consistent and important theme among those who teach networking.