Inbound Marketing Success Blog

How a "Tortoise Business" Would Double Revenue by the End of the Year

Posted by Andy McClure on Jan 8, 2015 10:45:39 AM

As I hinted in my previous post, wouldn't doubling your monthly revenue between now and the end of 2015 be a great accomplishment? If you decided after reading that post, that you want to be the tortoise… that you are in business for the “long haul” and see the value in moving steadily forward this year, I’ll explain the steps in this post.

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Topics: increased revenue, Maximizing Marketing ROI, Marketing Strategy & Planning, results, sales and marketing systems, small business marketing, effective marketing practices, marketing strategy

4 Ways To Make Your Networking More Productive

Posted by Andy McClure on Jun 26, 2014 4:44:31 PM

I recently met with a colleague over coffee.  The subject of networking came up and as so often happens, this started an interesting discussion about networking, why we do it, how to gauge its effectiveness for our business, and how to make your networking more productive.

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Topics: follow up, networking, results, Networking, Referrals

Movies, Politics, & Business

Posted by Andy McClure on Nov 11, 2008 8:31:16 AM

I have always been enamored with the movies...not so much with the creative aspect, but with the business model.  Look at the credits.  Hundreds of people assembled for a few months (sometimes for a few years) in a sizable organization...all to produce a single end product.  A massive "corporation" of sorts assembled to produce the product, then disassembled, its members to scatter and find their way into other undertakings of similar form.  Fascinating! 
 
In this political season, I just realized that political campaigns are very similar...massive teams assembled with a singular goal, then disassembled once election day passes.  There is something to be learned from this dynamic.

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Topics: entrepreneur, Maximizing Marketing ROI, Marketing Strategy & Planning, milestones, results, Measuring Results