Inbound Marketing Success Blog

How a "Tortoise Business" Would Double Revenue by the End of the Year

Posted by Andy McClure on Jan 8, 2015 10:45:39 AM

As I hinted in my previous post, wouldn't doubling your monthly revenue between now and the end of 2015 be a great accomplishment? If you decided after reading that post, that you want to be the tortoise… that you are in business for the “long haul” and see the value in moving steadily forward this year, I’ll explain the steps in this post.

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Topics: increased revenue, Maximizing Marketing ROI, Marketing Strategy & Planning, results, sales and marketing systems, small business marketing, effective marketing practices, marketing strategy

Manage Your Marketing so it Doesn’t Stress You Out

Posted by Andy McClure on Aug 27, 2013 3:21:03 PM

Does thinking about marketing your small business raise your blood pressure a bit? Is it a subject you’d rather avoid? If you’ve got a sense of anxiety about what you are doing or feel guilty about what you are NOT doing, you are not alone. In this post I'll provide a small clue to help you manage your marketing effort in a stress-free way.

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Topics: lead generation, Marketing Strategy & Planning, sales and marketing systems, effective marketing practices, Measuring Results

Marketing Automation for Small Business

Posted by Andy McClure on Aug 20, 2012 12:19:46 PM

Since you're reading this, perhaps you have already been curious about "marketing automation" for your small business. I'm somewhat of an automation and systematization geek, so I figured I didn't have much to learn by attending the Infusionsoft "Small Business Success Tour" event in San Francisco last week.

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Topics: marketing automation, Maximizing Marketing ROI, sales and marketing systems, effective marketing practices

Break Through Social Media Marketing Writer's Block

Posted by Andy McClure on Jun 20, 2012 2:30:46 PM

Do you ever get stuck when that reminder goes off and it's time to do something creative with your social media marketing efforts? What do you do? Do you sit there and stare at the screen or just keep postponing and postponing?

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Topics: client attraction strategies, Marketing Strategy & Planning, sales and marketing systems, social media marketing

Email automation for marketing and sales

Posted by Andy McClure on Jan 4, 2012 9:26:00 PM

I figured out this week that I've had a handy feature for automating sales and marketing tasks. Sometimes the most simple solution is the best one. Check out this video for a quick tutorial on an email automation eature you can use right now to make your life much easier while you increase sales!

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Topics: Converting into Clients, follow up, sales and marketing systems, sales conversion

Just Right: The Goldilocks Principle for Following Up

Posted by Andy McClure on Sep 22, 2011 7:08:56 AM

When should I follow up?  How often?  What do I say?  If you’ve ever been a business owner, in sales, or otherwise responsible for nurturing business relationships, you have grappled with this issue.  How often is “just right?”

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Topics: Converting into Clients, follow up, Generating Leads, lead generation, sales and marketing systems

Manage Email for Greater Productivity & More Sales

Posted by Andy McClure on Aug 13, 2011 3:23:14 PM

In a 1/2 day workshop I conducted earlier this year, one of the things that most intrigued the participants was how I manage my email.  Since this skill is CRITICAL for effective follow up (and therefore more sales) I decided to pull together a video and share it with you.

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Topics: Converting into Clients, follow up, sales and marketing systems, sales conversion

How thinking like the “prize patrol” can generate more sales

Posted by Andy McClure on Jul 11, 2011 8:53:30 AM

You know about the Publisher’s Clearing House Prize Patrol, I imagine.  They get to go around and give out big checks to sweepstakes winners.  Kinda cheesy I know, but I want you to think about one aspect of that job – do you think the prize patrol folks ever worry about intruding on the winners?

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Topics: client attraction strategies, follow up, Generating Leads, Maximizing Marketing ROI, sales and marketing systems

Marketing Lessons From a Stalled Car: The Calendar Effect

Posted by Andy McClure on Apr 18, 2011 4:39:50 PM

In the last post I talked about the risks of trying to launch or fiddle with multiple marketing strategies at the same time. I personally believe this is an essential lesson to embrace, so I want to make sure I am communicating this concept well.

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Topics: client attraction strategies, Marketing Strategy & Planning, sales and marketing systems, effective marketing practices, focus

Marketing Lessons From a Stalled Car: The Momentum Effect

Posted by Andy McClure on Apr 11, 2011 8:43:05 AM

Do you feel a baseline of doubt – a constant level of anxiety – about your efforts to generate more business?  Do you wonder if you need to change or add to your strategies, but aren’t sure what you should be doing instead?

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Topics: Marketing Strategy & Planning, sales and marketing systems, effective marketing practices, focus

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