Inbound Marketing Success Blog

Email automation for marketing and sales

Posted by Andy McClure on Jan 4, 2012 9:26:00 PM

I figured out this week that I've had a handy feature for automating sales and marketing tasks. Sometimes the most simple solution is the best one. Check out this video for a quick tutorial on an email automation eature you can use right now to make your life much easier while you increase sales!

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Topics: Converting into Clients, follow up, sales and marketing systems, sales conversion

Manage Email for Greater Productivity & More Sales

Posted by Andy McClure on Aug 13, 2011 3:23:14 PM

In a 1/2 day workshop I conducted earlier this year, one of the things that most intrigued the participants was how I manage my email.  Since this skill is CRITICAL for effective follow up (and therefore more sales) I decided to pull together a video and share it with you.

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Topics: Converting into Clients, follow up, sales and marketing systems, sales conversion

6 Strategies for Transforming Your Business into a Client Attraction and Conversion Machine

Posted by Andy McClure on Jun 9, 2010 10:20:11 AM

 

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Topics: client attraction strategies, Marketing Strategy & Planning, sales conversion, effective marketing practices

Master of Enrollment

Posted by Andy McClure on Apr 5, 2010 1:09:44 PM

Many of you know that I was originally an engineer and that I like to talk about that a lot (you're probably really bored of me pointing it out).  I think it just helps to explain how I think, and how I help people.  But anyway, a characteristic of an engineer is precision, exactness...  This translates into a desire for precise language for many of us.  It is said that a picture is worth a thousand words.  I agree, but I also submit that the right word says it all.

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Topics: Converting into Clients, sales conversion

Excuse to Call

Posted by Andy McClure on Mar 16, 2010 12:43:22 PM

During my seven years of leading and managing a national sales organization, my team and I often talked about wanting an "excuse" to call on a prospect or a customer.  As a sales person one often feel like a nuisance -- like you are looking to take more than to give.  I had a flashback recently when working with one of my clients -- we needed to "tee up" situations that would allow my client's sales rep to touch base with current clients. 

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Topics: email marketing, follow up, Generating Leads, sales conversion

The No Selling Sales Conversation

Posted by Andy McClure on Feb 24, 2010 9:20:03 PM

Do you dread going into a "sales call?"  It takes a certain kind of individual to get excited about such a meeting -- to truly relish it.  Well, that's not me.  Some days I wish I was "that guy," but I'm not.  Nevertheless, I have (if I do say so myself) a tremendous amount of value to offer, and it takes money to get it from me...somewhere in there a sales conversation HAS to happen, right?

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Topics: Converting into Clients, sales and marketing systems, sales conversion

Sales "Venture Capital" Style

Posted by Andy McClure on Jan 26, 2010 3:41:23 PM

Ever feel like a nuisance when you follow up with your prospects? It’s a frustrating place to be, isn’t it. You wish you had something new to say or some compelling reason for them to budge. When you don’t, it often leads to not making the call at all. If you don’t need the work, then it’s fine to leave the issue alone. If you need the business, then you are better off placing your (lame) call because there is always the chance that they fully intend to do business with you, they just need a reminder.

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Topics: Converting into Clients, follow up, lead tracking, Maximizing Marketing ROI, sales conversion

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