Inbound Marketing Success Blog

5 Simple Steps to Inbound Marketing Success

Posted by Andy McClure on Apr 25, 2014 2:32:32 PM

You've seen the trend - we all have.  Marketing for small business has evolved. Where traditional outbound marketing strategies such as advertising and direct mail used to be the rule, the savvy business is adopting inbound marketing strategies to engage prospective customers.  What is it and what are the steps to inbound marketing success?  Inbound marketing has interested prospects coming to you for information, and as you build a social following, you turn that following into leads.  That’s why more businesses are turning to inbound marketing for lead generation – using social media and blogs to engage, educate and ultimately have an already interested audience see the benefits of buying their product or services.

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Topics: Generating Leads, Inbound marketing, lead generation, Marketing Strategy & Planning, small business marketing, social media marketing, marketing strategy

The 10-4-1 Rule for Social Media Success

Posted by Andy McClure on Aug 15, 2012 4:07:05 PM

For B2B marketers, social media success (as in true ROI from social media) has been a bit of a mirage. Lately, I have found myself quoting the 10-4-1 rule in conversation after conversation with frustrated B2B marketers.

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Topics: client attraction strategies, Generating Leads, lead generation, social media marketing

Break Through Social Media Marketing Writer's Block

Posted by Andy McClure on Jun 20, 2012 2:30:46 PM

Do you ever get stuck when that reminder goes off and it's time to do something creative with your social media marketing efforts? What do you do? Do you sit there and stare at the screen or just keep postponing and postponing?

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Topics: client attraction strategies, Marketing Strategy & Planning, sales and marketing systems, social media marketing

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