Inbound Marketing Success Blog

Create Your Own Luck in 2011

Posted by Andy McClure on Dec 21, 2010 4:47:23 PM

You may have heard this statement before -- "luck is when preparation meets opportunity."  Profound.  These six words offer incredible clarity about a complex question -- "how can we create luck in our businesses?" 

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Topics: goals, Marketing Strategy & Planning, vision, focus

The Beauty of a One Page Plan

Posted by Andy McClure on Dec 10, 2009 6:08:53 PM

"If I had more time, I would have written a shorter letter" is a quotation from T.S. Eliot.  I agree that it is hard to boil down big ideas and concepts into brief statements.  But the process is so valuable.  Not only that, the output is exponentially more valuable the shorter it gets.

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Topics: goals, marketing, Marketing Strategy & Planning, vision, focus

A Simple But Powerful Way to Stay "On Track"

Posted by Andy McClure on Nov 30, 2009 9:22:42 PM

Isn't funny that so many powerful tools boil down to just a few simple concepts.  I am constantly reading books on business, leadership, self-improvement and the like.  At least for me, the most profound insights are the ones that make you go "duh -- why didn't I think of that?" 

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Topics: goals, Maximizing Marketing ROI, Marketing Strategy & Planning, vision, focus

Establish Your Business Vision

Posted by Andy McClure on Oct 6, 2009 7:10:42 PM

Creating a vision statement will focus your thinking and guide your decisions. Sharing it, printing it, and posting it will help you keep it at the forefront of your mind, and therefore your actions. It is important to keep in mind that a vision that leaves out your customers/clients, staff, and your own personal ambitions will quickly become just another empty statement.

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Topics: Marketing Strategy & Planning, vision, focus

Four Steps to a More Successful Business

Posted by Andy McClure on Sep 29, 2009 12:54:50 PM

The simple question I help my clients tackle is "How do I grow my business?"  That's a pretty big question though, you have to admit.  It's a big question because making a REAL change can set you on a completely different path. Don't fall into the trap of just working harder!

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Topics: goals, Marketing Strategy & Planning, vision, focus

"Champion" Mentality

Posted by Andy McClure on Jun 2, 2009 3:03:21 PM

I was privileged to attend a leadership summit here in Danville, CA over the weekend that drew about 1,500 people from Northern California and beyond.  The event was put on by a local job-seeker networking group, but went far beyond just a "hang-in-there" message for those caught in the middle of this economic crisis.

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Topics: goals, Marketing Strategy & Planning, vision, focus

Create a "Destination" for Your Business

Posted by Andy McClure on Apr 28, 2009 10:39:23 AM

Do you know where you are taking your business? Have you determined a destination? Let me put it this way, if you want to go on a vacation, you first have to decide where want to end up (on the slopes in Tahoe, or sipping a tasty cocktail by the beach or pool). Only after making that decision, can you set out. Otherwise, you wouldn't know what to pack, and whether to head to the airport, train station, or just hop in the minivan.

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Topics: goals, Marketing Strategy & Planning, vision, focus

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