Inbound Marketing Success Blog

3 Big Reasons You Should Blog About Your Painting Business

Posted by Andy McClure on Nov 13, 2018 4:06:54 PM

Everyone’s heard of blogging, but some people don’t understand just how powerful a tool it is for business. They might read other blogs, but when it comes to creating a blog for their own business, they don’t think it’s necessary. How much business can a blog actually bring?

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Topics: social media marketing, Inbound marketing, blogging

Insider Insights from Inbound 2017

Posted by Andy McClure on Oct 5, 2017 9:16:03 AM

Last week I attended Inbound 2017, THE conference for people seeking online marketing results, hosted by HubSpot in Boston. While it may be possible to:

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Topics: Inbound marketing, blogging, content marketing

How to Generate Endless Blog Topics

Posted by Andy McClure on Nov 22, 2016 7:37:47 PM

If you’re reading this blog, you are likely on board with the idea that creating compelling, useful content for your audience is a vital aspect of your online marketing efforts. In fact, the Content Marketing Institute reports that 88% of B2B marketers are using content marketing.

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Topics: blogging, content marketing, Inbound marketing

Pros and Cons of Blogging Consistently for a Services Firm

Posted by Andy McClure on Jul 8, 2016 5:06:31 PM

For many professional services firms there is tension between two competing issues when it comes to blogging consistently:

1) “We should be blogging as often as possible to establish thought leadership and drive quality website traffic.”


2) “We don’t want to give away our secrets so that clients can solve their own problems without paying us.”

I often hear concerns about “giving away the store” from leaders of consulting or professional services firms. This is understandable -- after all, your expertise is what people pay for. Why on earth would you share advice for free!

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Topics: blogging, content marketing, effective marketing practices, Inbound marketing