Inbound Marketing Success Blog

YOUR Unfair Advantage

Posted by Andy McClure on Feb 12, 2009 10:11:53 AM

I recently did competitive research for a client that exposes the most surprising (but remarkably common) marketing blunder. Sales people and business owners just don't follow up. Whether it's failing to even make a single attempt to contact a brand new lead, or failing to be persistent because someone has not initially been responsive. It just isn't getting done.

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Topics: competition, Converting into Clients, follow up