Inbound Marketing Success Blog

Why I'm Switching to MailChimp

Posted by Andy McClure on Mar 19, 2011 4:31:29 PM

First of all, if you are using an email marketing system already, you're likely in great shape. From my perspective, 90% of the benefit comes from using one at all, so don't worry that you suddenly have  switch if you happen to be using a different solution.  The 1/2 dozen or so that I am familar with are all mature and include the primary features we all need:

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Topics: email marketing, Generating Leads, lead generation, sales and marketing systems

Excuse to Call

Posted by Andy McClure on Mar 16, 2010 12:43:22 PM

During my seven years of leading and managing a national sales organization, my team and I often talked about wanting an "excuse" to call on a prospect or a customer.  As a sales person one often feel like a nuisance -- like you are looking to take more than to give.  I had a flashback recently when working with one of my clients -- we needed to "tee up" situations that would allow my client's sales rep to touch base with current clients. 

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Topics: email marketing, follow up, Generating Leads, sales conversion