Inbound Marketing Success Blog

How to Create Irresistible Marketing Messages

Posted by Andy McClure on Dec 18, 2017 8:31:57 AM

Why an Irresistible Marketing Message is So Important

Your prospects are overwhelmed with information. We all are. Orders of magnitude more information is hurled at us daily compared to just a few decades ago. How do we cope? Think about your routine. You probably have no choice but to ignore or “filter out” the vast majority of messages that come your way.

Therein lays our challenge as marketers. Our prospects are just like us – overwhelmed with information and forced to ignore most of it in order to maintain both sanity and productivity. If we want to capture their attention and inspire them to engage with us, we must figure out how to break through the clutter and earn their attention.

In This Post You Will Find

  • Why your marketing message is so important
  • Why you need to come at it from a client's perspective
  • How to hold their attention
  • How to "win" with a Call to Action
  • And more!

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Topics: marketing message, Inbound marketing, Converting into Clients

Most Important Online Marketing Metrics to Track

Posted by Andy McClure on Oct 9, 2017 11:41:09 AM

One of the biggest advantage of online marketing compared to print and other traditional marketing platforms is the ability to track a wealth of details on the success of your campaigns. By tracking the right metrics within your digital marketing program, you can identify the strategies and content pieces that work best while continuing to optimize your processes based on that information.

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Topics: online marketing,, landing page conversion, Inbound marketing, Measuring Results

Insider Insights from Inbound 2017

Posted by Andy McClure on Oct 5, 2017 9:16:03 AM

Last week I attended Inbound 2017, THE conference for people seeking online marketing results, hosted by HubSpot in Boston. While it may be possible to:

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Topics: Inbound marketing, blogging, content marketing

5 Reasons to Outsource Your Content Marketing

Posted by Andy McClure on Jun 18, 2017 6:16:55 PM

As they say, “content is king” when it comes to successful marketing in this day and age. But what a hassle it is to chase your staff around to create “content” every month! Does it feel like a fruitless effort at times? It can be extra hard because your team will often have justifiable excuses like urgent projects that directly affect clients or prospective clients.

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Topics: content marketing, Inbound marketing, marketing strategy

How to Generate Endless Blog Topics

Posted by Andy McClure on Nov 22, 2016 7:37:47 PM

If you’re reading this blog, you are likely on board with the idea that creating compelling, useful content for your audience is a vital aspect of your online marketing efforts. In fact, the Content Marketing Institute reports that 88% of B2B marketers are using content marketing.

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Topics: blogging, content marketing, Inbound marketing

Inbound Marketing Leads to Inbound Communication. Is Your Business Ready?

Posted by Andy McClure on Aug 30, 2016 11:07:11 AM

It’s nine oh six Monday morning. Out of the complex, crowded buzz of internet traffic your Inbound Marketing Leads System successfully attracts a visitor.

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Topics: Inbound marketing, marketing strategy

Pros and Cons of Blogging Consistently for a Services Firm

Posted by Andy McClure on Jul 8, 2016 5:06:31 PM

For many professional services firms there is tension between two competing issues when it comes to blogging consistently:

1) “We should be blogging as often as possible to establish thought leadership and drive quality website traffic.”

And

2) “We don’t want to give away our secrets so that clients can solve their own problems without paying us.”

I often hear concerns about “giving away the store” from leaders of consulting or professional services firms. This is understandable -- after all, your expertise is what people pay for. Why on earth would you share advice for free!

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Topics: blogging, content marketing, effective marketing practices, Inbound marketing

The 110 Year Old Technique To Create Irresistible Marketing Content

Posted by Andy McClure on May 24, 2015 11:08:28 AM

As they often say, the more things change the more they stay the same. In the world of marketing it may feel like nothing stays the same. The dizzying number of venues, engagement tactics, and technologies can lead a marketer to believe that, in order to create irresistible marketing messages he or she has to scrap everything learned more than 6 months ago and think “outside the box.”

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Topics: content marketing, effective marketing practices, Inbound marketing, lead generation, marketing strategy, Marketing Strategy & Planning

5 Simple Steps to Inbound Marketing Success

Posted by Andy McClure on Apr 25, 2014 2:32:32 PM

You've seen the trend - we all have.  Marketing for small business has evolved. Where traditional outbound marketing strategies such as advertising and direct mail used to be the rule, the savvy business is adopting inbound marketing strategies to engage prospective customers.  What is it and what are the steps to inbound marketing success?  Inbound marketing has interested prospects coming to you for information, and as you build a social following, you turn that following into leads.  That’s why more businesses are turning to inbound marketing for lead generation – using social media and blogs to engage, educate and ultimately have an already interested audience see the benefits of buying their product or services.

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Topics: Generating Leads, Inbound marketing, lead generation, marketing strategy, Marketing Strategy & Planning, small business marketing, social media marketing