Everyone’s heard of blogging, but some people don’t understand just how powerful a tool it is for business. They might read other blogs, but when it comes to creating a blog for their own business, they don’t think it’s necessary. How much business can a blog actually bring?
Why an Irresistible Marketing Message is So Important
Your prospects are overwhelmed with information. We all are. Orders of magnitude more information is hurled at us daily compared to just a few decades ago. How do we cope? Think about your routine. You probably have no choice but to ignore or “filter out” the vast majority of messages that come your way.
Therein lays our challenge as marketers. Our prospects are just like us – overwhelmed with information and forced to ignore most of it in order to maintain both sanity and productivity. If we want to capture their attention and inspire them to engage with us, we must figure out how to break through the clutter and earn their attention.
In This Post You Will Find
- Why your marketing message is so important
- Why you need to come at it from a client's perspective
- How to hold their attention
- How to "win" with a Call to Action
One of the biggest advantage of online marketing compared to print and other traditional marketing platforms is the ability to track a wealth of details on the success of your campaigns. By tracking the right metrics within your digital marketing program, you can identify the strategies and content pieces that work best while continuing to optimize your processes based on that information.
Last week I attended Inbound 2017, THE conference for people seeking online marketing results, hosted by HubSpot in Boston. While it may be possible to:
As they say, “content is king” when it comes to successful marketing in this day and age. But what a hassle it is to chase your staff around to create “content” every month! Does it feel like a fruitless effort at times? It can be extra hard because your team will often have justifiable excuses like urgent projects that directly affect clients or prospective clients.
If you’re reading this blog, you are likely on board with the idea that creating compelling, useful content for your audience is a vital aspect of your online marketing efforts. In fact, the Content Marketing Institute reports that 88% of B2B marketers are using content marketing.
It’s nine oh six Monday morning. Out of the complex, crowded buzz of internet traffic your Inbound Marketing Leads System successfully attracts a visitor.
For many professional services firms there is tension between two competing issues when it comes to blogging consistently:
1) “We should be blogging as often as possible to establish thought leadership and drive quality website traffic.”
2) “We don’t want to give away our secrets so that clients can solve their own problems without paying us.”
I often hear concerns about “giving away the store” from leaders of consulting or professional services firms. This is understandable -- after all, your expertise is what people pay for. Why on earth would you share advice for free!
As they often say, the more things change the more they stay the same. In the world of marketing it may feel like nothing stays the same. The dizzying number of venues, engagement tactics, and technologies can lead a marketer to believe that, in order to create irresistible marketing messages he or she has to scrap everything learned more than 6 months ago and think “outside the box.”
You've seen the trend - we all have. Marketing for small business has evolved. Where traditional outbound marketing strategies such as advertising and direct mail used to be the rule, the savvy business is adopting inbound marketing strategies to engage prospective customers. What is it and what are the steps to inbound marketing success? Inbound marketing has interested prospects coming to you for information, and as you build a social following, you turn that following into leads. That’s why more businesses are turning to inbound marketing for lead generation – using social media and blogs to engage, educate and ultimately have an already interested audience see the benefits of buying their product or services.