Inbound Marketing Success Blog

Sales "Venture Capital" Style

Posted by Andy McClure on Jan 26, 2010 3:41:23 PM

Ever feel like a nuisance when you follow up with your prospects? It’s a frustrating place to be, isn’t it. You wish you had something new to say or some compelling reason for them to budge. When you don’t, it often leads to not making the call at all. If you don’t need the work, then it’s fine to leave the issue alone. If you need the business, then you are better off placing your (lame) call because there is always the chance that they fully intend to do business with you, they just need a reminder.

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Topics: Converting into Clients, follow up, lead tracking, Maximizing Marketing ROI, sales conversion

More Leads Through Google

Posted by Andy McClure on Jul 17, 2009 9:57:10 AM

I have helped a number of business owners, my clients and other people I know, take a simple step to register their business with Google via their Local Business Center.  It is an extremely simple process.  Perhaps you have already done this.  If so, I encourage you to revisit your listing to keep it up to date and full of terms that people will use when searching for your type of product or service.

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Topics: Generating Leads, Google, lead tracking, SEO

Which Hand to Avoid Biting?

Posted by Andy McClure on Jan 13, 2009 8:53:40 AM

The classic phrase has been stuck in my head for the past week or so -- "don't bite the hand that feeds you." In this environment where everyone is evaluating their expenses, from their personal cell-phone plan to the number of employees they have, marketing expenses invariably end up under scrutiny.

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Topics: lead tracking, Maximizing Marketing ROI, Marketing Strategy & Planning, media mix, Measuring Results