How many times in your career as a consumer have you inquired about a product or a service only to have the provider drop the ball somewhere along the way? You fill out a web form, leave a voicemail, send an email, return a postcard -- you give a clear indication that you are in the market -- only to hear nothing, or get a simple thank you message on the website or in email that “someone” will be contacting you soon… and they don’t.
Marketing your a small business can be a sometimes frustrating - sometimes rewarding, experience. I suppose we all have some level of love-hate relationship with marketing.
As I hinted in my previous post, wouldn't doubling your monthly revenue between now and the end of 2015 be a great accomplishment? If you decided after reading that post, that you want to be the tortoise… that you are in business for the “long haul” and see the value in moving steadily forward this year, I’ll explain the steps in this post.
Since you're reading this, perhaps you have already been curious about "marketing automation" for your small business. I'm somewhat of an automation and systematization geek, so I figured I didn't have much to learn by attending the Infusionsoft "Small Business Success Tour" event in San Francisco last week.
I had the chance to talk with a group of quality professionals this morning -- members of the San Ramon Chamber Business Referral Network. I always enjoy sharing strategies with business owners and leaders.
You know about the Publisher’s Clearing House Prize Patrol, I imagine. They get to go around and give out big checks to sweepstakes winners. Kinda cheesy I know, but I want you to think about one aspect of that job – do you think the prize patrol folks ever worry about intruding on the winners?
There seem to be more options for promoting our businesses available every day, but there certainly aren’t any more hours for us to get everything accomplished J. I struggle myself to keep it all straight, juggle priorities, and spend time, energy, and money on strategies for generating more business that I know will pay off.
Often it is easy to assume that getting more of something requires spending more money. Luckily, that is not always true. When working with a company that would like to generate more leads, I start by reviewing what they are already doing. In almost every case, there are a number of improvements we can make without spending a penny more.
One of the most common questions that I receive is "how often should I do a newsletter or other broad communication?" Of course, like any good consultant, my answer is "it depends." Luckily, there are some logical places to start when developing your plan. Answer these few questions for yourself, and see what insight you gain:
Not only can inspiring your customers to buy from you more often reward you with higher profits, it can also translate to more predictable income. Here are just a few tips for compelling your clients or customers to come back more frequently.