Inbound Marketing Success Blog

Set the Strategy

Posted by Andy McClure on Oct 21, 2009 10:07:02 PM

I get some "pushback" on this point -- the idea that setting your marketing strategy should come a whole lot earlier than "step 3."  Some of it is symantics -- of course establishing a Vision for your business 1 year and 5 years down the road is a fundamental step in refining your existing business strategy.  As for sliding step 2 "Maximizing the Current" into the mix instead of continuing from Vision on to flesh out an overall marketing strategy, think of it this way.

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Topics: goals, Marketing Strategy & Planning, media mix, return on investment, ROI

Social Media for the Rest of Us

Posted by Andy McClure on Aug 6, 2009 9:28:04 AM

Social Media is an enormous and ever-changing topic. There are literally hundreds of sites from the general to the very niche. Figuring out how or why to get involved can be paralyzing.  I'd like to motivate you to put social media to use, without feeling like you need to become an expert or develop an overly-complicated strategy. 

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Topics: customer retention, Generating Leads, Marketing Strategy & Planning, media mix, social media

Which Hand to Avoid Biting?

Posted by Andy McClure on Jan 13, 2009 8:53:40 AM

The classic phrase has been stuck in my head for the past week or so -- "don't bite the hand that feeds you." In this environment where everyone is evaluating their expenses, from their personal cell-phone plan to the number of employees they have, marketing expenses invariably end up under scrutiny.

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Topics: lead tracking, Maximizing Marketing ROI, Marketing Strategy & Planning, media mix, Measuring Results