Inbound Marketing Success Blog

4 Ways To Make Your Networking More Productive

Posted by Andy McClure on Jun 26, 2014 4:44:31 PM

I recently met with a colleague over coffee.  The subject of networking came up and as so often happens, this started an interesting discussion about networking, why we do it, how to gauge its effectiveness for our business, and how to make your networking more productive.

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Topics: follow up, networking, results, Networking, Referrals

Maximize the Current

Posted by Andy McClure on Oct 16, 2009 3:39:37 PM

Often times a conversation with a business owner will start with this question - "can you help me get more leads?"  The answer (of course!) is "YES," but in following my own medicine, I never respond with an answer to that question.  Why?  Because I know that is not the real question that they want answered.  It is not the need-behind-the-need -- the true benefit they are seeking.

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Topics: customer retention, follow up, Maximizing Marketing ROI, Marketing Strategy & Planning, Referrals

Follow Up Continues After the Sale

Posted by Andy McClure on Apr 8, 2009 11:29:29 AM

We all have to take a little of our own medicine from time to time. Just as I advise people to keep tweaking, testing, and experimenting, I've got to do the same in my business. You may have noticed that my newsletter from March looks a whole lot like my newsletter from February, and pretty darn similar to my newsletter from September.

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Topics: Converting into Clients, follow up, thank you, Referrals