I recently met with a colleague over coffee. The subject of networking came up and as so often happens, this started an interesting discussion about networking, why we do it, how to gauge its effectiveness for our business, and how to make your networking more productive.
Often times a conversation with a business owner will start with this question - "can you help me get more leads?" The answer (of course!) is "YES," but in following my own medicine, I never respond with an answer to that question. Why? Because I know that is not the real question that they want answered. It is not the need-behind-the-need -- the true benefit they are seeking.
We all have to take a little of our own medicine from time to time. Just as I advise people to keep tweaking, testing, and experimenting, I've got to do the same in my business. You may have noticed that my newsletter from March looks a whole lot like my newsletter from February, and pretty darn similar to my newsletter from September.