Inbound Marketing Success Blog

Eliminate the ROI Killers in Your Marketing

Posted by Andy McClure on Aug 25, 2017 8:00:00 AM

How many times in your career as a consumer have you inquired about a product or a service only to have the provider drop the ball somewhere along the way? You fill out a web form, leave a voicemail, send an email, return a postcard -- you give a clear indication that you are in the market -- only to hear nothing, or get a simple thank you message on the website or in email that “someone” will be contacting you soon… and they don’t.

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Topics: marketing message, Maximizing Marketing ROI, Marketing Strategy & Planning, ROI, marketing strategy

Set the Strategy

Posted by Andy McClure on Oct 21, 2009 10:07:02 PM

I get some "pushback" on this point -- the idea that setting your marketing strategy should come a whole lot earlier than "step 3."  Some of it is symantics -- of course establishing a Vision for your business 1 year and 5 years down the road is a fundamental step in refining your existing business strategy.  As for sliding step 2 "Maximizing the Current" into the mix instead of continuing from Vision on to flesh out an overall marketing strategy, think of it this way.

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Topics: goals, Marketing Strategy & Planning, media mix, return on investment, ROI

The Seven Levers of Profit Growth

Posted by Andy McClure on Sep 10, 2009 3:44:04 PM

Recently I conducted a 90 minute workshop for some of the members of a local chamber of commerce.  The topic was how to create (and "live") an effective Marketing Plan.  Before I even got rolling with the material though one of the attendees reacted with "Wow! an engineer who does Marketing?"

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Topics: Converting into Clients, Generating Leads, Maximizing Marketing ROI, Marketing Strategy & Planning, return on investment, ROI, systems

The Best Investment You Can POSSIBLY Make

Posted by Andy McClure on Mar 7, 2009 8:19:12 AM

Stock market have your stomach in knots and your head spinning? Talk about stress. What's worse than fretting over things that we just can't control?

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Topics: Marketing Strategy & Planning, return on investment, ROI, diversification