Inbound Marketing Success Blog

7 Reasons Your Small Business Needs A VP of Marketing

Posted by Andy McClure on Dec 4, 2014 9:08:59 AM

If yours is like most small businesses, you don’t have a dedicated VP of Marketing. That’s a luxury reserved for corporations or at least companies with 10’s of millions in revenue, right? For now you, the business owner, struggle to set aside time to think about marketing, occasionally lob an answer back to your web designer who has been begging for content from you, then wring your hands over whether or not to renew that ad campaign (tough decision because you actually have no idea if it’s working).

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Topics: Marketing Strategy & Planning, small business marketing, small business VP of Marketing, Virtual VP of Marketing, effective marketing practices, marketing strategy